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- Values are the foundation of brands that have enduring success
- The value of a strong master brand in the digital age
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- Why worthy charities frequently stumble and fall
- Building Organizational Trust in an Age of Cynicism
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Tag Archives: branding
The value of a strong master brand in the digital age
Creating and presenting a strong brand is all about establishing value.This is especially true if you are selling direct to consumers. If you have been dealing primarily with distributors or retailers, your brand is important–but to a lesser degree. As … Continue reading
Posted in Business growth, Communications
Tagged brand value, branding, digital communication, master brands
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The Third Post: Fresh Christian journalism or just a new platform?
Skye Jethani, managing editor of Leadership Journal, has been announcing a new online portal, The Third Post (T3P), which will include content to advance the formation of a Christian worldview among the next generation, free from polarizing political rhetoric, and … Continue reading
Posted in Christianity, Communications, Jim Jewell, News media
Tagged branding, Christianity, communications, non-profit organizations
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Brand Is What Brand Does
Fascinating article on brand and brand consistency by Edward Boches at Creativity Unbound. Boches writes: “I’m not sure consistency – at least in terms of messages and a look – even matters anymore. It’s more important to be present, visible, … Continue reading
7 Branding Mistakes to Avoid
Here are some good tips from Mickie Kennedy at eReleases on seven branding mistakes to avoid: 1. Trying to be all things to all people 2. Not giving the brand time to develop 3. Restricting your potential for growth 4. … Continue reading
Posted in Communications, Jim Jewell, Public relations
Tagged branding, public relations
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Top Ten PR Secrets for Non-Profits: # 8 Ask the Questions, So What?, Who Cares?
#8 Answer the Questions: So What? and Who Cares? I remember an alternately cruel and humorous shout that we used in high school (although I don’t recall exactly how we used it) to put down another group. We yelled in … Continue reading
Posted in Communications, Jim Jewell, PR secrets, Public relations
Tagged branding, public relations
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First Ten PR Secrets for Non-profits: #7 Go Deep
When you engage in public relations as a non-profit organization, every move must be strategic and thoughtful. The road to visibility can be long and arduous, and there is nothing more important than your integrity and your reputation. For more … Continue reading
Posted in Communications, PR secrets, Public relations
Tagged branding, non-profit organizations, public relations
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First Ten PR Secrets for Non-profits: #6 Tell A Story
When you engage in public relations as a non-profit organization, every move must be strategic and thoughtful. The road to visibility can be long and arduous, and there is nothing more important than your integrity and your reputation. For more … Continue reading
Posted in Communications, Jim Jewell, PR secrets, Public relations
Tagged branding, non-profit organizations, public relations
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Public Relations in the Age of the Sound Bite
PR tips: “[Don’t use ‘bizspeak’ in interviews]. Rightsize your paradigm-shifting, outside-the-box thinking on your owntime. Unless you’re talking to a trade magazine or some kind of technical publication, stay away from any type of BizSpeak. Take into consideration what the … Continue reading
Posted in Communications, Jim Jewell, PR secrets, Public relations
Tagged branding, public relations
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The First Ten PR Secrets for Non-Profits
When you engage in public relations as a non-profit organization, every move must be strategic and thoughtful. The road to visibility can be long and arduous, and there is nothing more important than your reputation. For more than three decades, … Continue reading
Posted in Communications, Jim Jewell, PR secrets, Public relations
Tagged branding, non-profit organizations, public relations
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reinventing. regularity.
The most important thing you need to know about communicating publicly is that everything has changed while the important matters are entirely the same. Let me explain. The ways people receive news and information and the ways they interact have … Continue reading
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