Rating Super Bowl Commercials

“Quick, go get your food before the commercials come back on.”

For millions of Americans, the Super Bowl broadcast has become a time to watch the best Madison Avenue has to offer, and to check in on the last football game of the year, too.

And advertisers are quite interested in what we think of their ads, and this year they want to feel the pulse of the blogosphere. This, from Frank Barnako, of MarketWatch:

“While you watch the Super Bowl, dozens of online-savvy consumers and Web loggers will be watching the Net to see how the game’s TV commercials are playing in Peoria. Intelliseek Inc. of Cincinnati and New Media Strategies of Arlington, Va., have lined up dozens of people to surf Web sites, blogs and message boards to get a fast read on the effectiveness and popularity of marketers’ commercials. With TV costing as much as $2.4 million for a 30-second spot, companies want to know whether their money was spent wisely.

“Conversations all over the Internet, from message boards to blogs and beyond, now allow us to get a true pulse in real time,” said New Media Strategies Chief Executive Pete Snyder in a statement. His firm is doing a similar monitoring process of the entertainment industry and the Oscars contest.”

We’ll play along and poll our Super Bowl Party guests on their opinions of the commercials, rating them on best overall, most creative, most effective in promoting product, and “good taste.” We’ll post the results.

–James Jewell


About Jim Jewell

I am a writer and consultant on faith and public life, active for many years in management and communications in the evangelical community. I now work as the director of the nonprofit practice at The Valcort Group (www.valcort.com). Everything on this blog, however, is my personal opinion and is not read or approved before it is posted. Opinions, conclusions and other information expressed here do not necessarily reflect the views of Valcort.
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