emerge. thrive. create. impact.

Rooftop Linkage

A New Campaign

As we complete summer 2009, we are launching a new campaign to present the spirit and vision of Rooftop, based on the values and passions of many terrific clients we’ve been privileged to serve over three decades. The central themes:


These are tough times for many people. This presents opportunities for the followers of Christ to demonstrate the timeless values and world-changing impact of the Gospel. Rooftop provides communications counsel and service to Christians who are serving where there is great need and defining the nature of comprehensive evangelical witness. Over the years, it has been our pleasure to provide communications services to hundreds of Christian organizations, leaders, events, and causes that are on the front lines of Christian ministry and advocacy. It is our goal to help today’s ministries to emerge from difficulties and obscurity to lead with confidence in the years ahead.


Nobody wants to just get by. We make plans and lay foundations not to survive, but to thrive. That’s why we base our counsel not on getting attention today at the expense of fundamental values but on building brands and program integrity that you can sustain in the long term. We’ve been working in the Christian community for more than 30 years and we understand the need to put first things first and to honor the One through whom all things will indeed thrive.


We are committed to a partnership with leaders, causes, and organizations who seek not to change culture, but to create new culture. We have never been known for accepting the status quo or seeking the easy solution. As public relations professionals who have created powerful campaigns for some of the most successful ministries of our time, we are equipped to help you create the next initiative that will project Christian truth and authentic faithfulness in the midst of cultural morass.


Our clients don’t live to get on television or to multiply Facebook friends. They don’t strive for invitations to the next VIP conference or a nice review in Christianity Today. For them, any of those achievements would be means to an end. Their goal is to transform lives and to impact the world around them. And if media want to talk with them they are most likely to find them nurturing orphans in the huts of northern Mongolia, teaching life skills to the former child soldiers of Uganda, or planting trees to protect Haitian watershed. It gives us pleasure to serve these partners who care more about impact than impression, and more about life-change than lights and action.


About Jim Jewell

I am a writer and consultant on faith and public life, active for many years in management and communications in the evangelical community. I now work as the director of the nonprofit practice at The Valcort Group (www.valcort.com). Everything on this blog, however, is my personal opinion and is not read or approved before it is posted. Opinions, conclusions and other information expressed here do not necessarily reflect the views of Valcort.
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