Public Relations in the Age of the Sound Bite

PR tips: “[Don’t use ‘bizspeak’ in interviews]. Rightsize your paradigm-shifting, outside-the-box thinking on your owntime. Unless you’re talking to a trade magazine or some kind of technical publication, stay away from any type of BizSpeak. Take into consideration what the article is about and what the media outlet’s audience is and you can figure out whether talking in technical language is appropriate.”


About Jim Jewell

I am a writer and consultant on faith and public life, active for many years in management and communications in the evangelical community. I now work as the director of the nonprofit practice at The Valcort Group ( Everything on this blog, however, is my personal opinion and is not read or approved before it is posted. Opinions, conclusions and other information expressed here do not necessarily reflect the views of Valcort.
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