I really like what Focus on the Family pulled off with the Tebow ad on television’s biggest stage. It wasn’t what I expected, but after reflecting on the strategy, it was a great “head fake” that produced unbelievable interest and then really offended no one, showed a sense of humor, and drove people to the Website for deeper messages on life and family (and the full Tebow story).
But the impact kept growing:
“For Sunday and Monday only, we had 1.16 million unique visitors, which is eighteen times our normal traffic,” he says. “And we had 8.6 million terabytes streamed. I don’t know what that means [a terabyte is 1,000 gigabytes], but that’s apparently 267 times more than we normally have. The full interview with the Tebows that’s mentioned at the end of the ad had been watched a total of 762,897 times as of yesterday, and the ad on our website had been watched 305,000 times — and that’s not counting the number of views on other websites. I just saw a link on Yahoo!, which had posted the ad, and it had been viewed on their website over 1.1 million times.”