7 Branding Mistakes to Avoid

Here are some good tips from Mickie Kennedy at eReleases on seven branding mistakes to avoid:

1. Trying to be all things to all people
2. Not giving the brand time to develop
3. Restricting your potential for growth
4. Not separating yourself from the competition
5. Being different just to be different
6. Ignoring attacks on your brand
7. Basing your brand on price


About Jim Jewell

I am a writer and consultant on faith and public life, active for many years in management and communications in the evangelical community. I now work as the director of the nonprofit practice at The Valcort Group (www.valcort.com). Everything on this blog, however, is my personal opinion and is not read or approved before it is posted. Opinions, conclusions and other information expressed here do not necessarily reflect the views of Valcort.
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