“I’m you” in Christine O’Donnell campaign ad called “shortest and most soulful sentence in the history of American electioneering”

Christine O'Donnell "I'm You" Spot

There’s professional praise for underdog Senate candidate Christine O’Connell, the tea party darling who otherwise has been the target of blistering attacks.

Watch the O’Donnell “I’m You” ad

One analyst writes:

In a 30-second spot that has been praised for its effectiveness by the likes of film critic Roger Ebert, a well-lit O’Donnell stands against a dark background. Soothing music softens the message. An aura of blue light floats around her, half-liturgical and half screen-saver. In most previous images of O’Donnell, she has appeared dressed in red before cheering crowds. Not here. She wears a black suit jacket and a simple but elegant string of pearls. If anything she resembles not Sarah Palin, but a younger Katie Couric without the sharp edges, the nice lady next door.

“I’m you,” she says with an earnest smile.

That sentence, “I’m you,” may be the shortest and most soulful in the history of American electioneering, sounding more like Martin Buber’s existential “I and Thou” than Barack Obama’s “Yes We Can.”

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About Jim Jewell

I am a writer and consultant on faith and public life, active for many years in management and communications in the evangelical community. I now work as the director of the nonprofit practice at The Valcort Group (www.valcort.com). Everything on this blog, however, is my personal opinion and is not read or approved before it is posted. Opinions, conclusions and other information expressed here do not necessarily reflect the views of Valcort.
This entry was posted in Communications, Jim Jewell, Politics, Tea Party and tagged , . Bookmark the permalink.

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