Public relations helps you stay in the public eye during tough times

If you’ve been a regular reader of this blog you have probably noticed that it is part of a larger effort, a public relations firm called Rooftop MediaWorks. While we often write about our clients on the blog, we only rarely talk about our firm or encourage readers to consider using our public relations services. 

From time to time, we like to make that pitch. 

Although it would take a cataclysm to bring Microsoft founder Bill Gates to poverty, he has said: “If I was down to my last dollar, I’d spend it on public relations.” All of us are a lot closer to that last dollar than Gates, and it is our view that public relations is a good investment in good times, and especially in tough times.

One media expert writes:

Is your organization suffering from public relations bankruptcy? Have you created or maintained goodwill with the media by proactively distributing at least one press release a quarter over the past few years? Your visibility with media and the public is like a bank account. If you add to it over time by distributing timely news releases, you will find it easier to get your highly newsworthy events covered by the media. Repetition leads to familiarity. In public relations, getting the media familiar with your organization is more than half your battle. If you establish a relationship with the media, you will also have an easier time conducting damage control when you suffer a PR crisis.

If you aren’t laying the groundwork to establish a presence in the media through regular contact with target media, you will find it very hard to get media attention when you feel it is urgent.

As you consider your public relations needs may I suggest reading my piece: the first 10 public relations secrets for non-profits.

In these tough economic times, it might seem as though now is not the time to spend money on public relations, but in fact it is more important than ever. As organizations struggle for viability, you want to get your name out there and compete for media attention and exposure. Please let us know if we can help.


About Jim Jewell

I am a writer and consultant on faith and public life, active for many years in management and communications in the evangelical community. I now work as the director of the nonprofit practice at The Valcort Group ( Everything on this blog, however, is my personal opinion and is not read or approved before it is posted. Opinions, conclusions and other information expressed here do not necessarily reflect the views of Valcort.
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