Trust has been in decline for many years. I wrote about the decline in public trust in 2010, and just now on the NPOutlook Blog. With charities trying to recover–like so many others–from the economic carnage of the last five years, regaining donor trust has never been more important. In a corporate setting, it gets tricky:
To many leaders, trust sounds like soft and cuddly business jargon. Treated seriously, that couldn’t be further from the truth.
Trust is not a soft virtue. Gaining and keeping trust is tough, gritty, engaged, in-your-face work. Listening hard. Making difficult choices. Fortitude, sacrifice, sweat and tears are often required to make and to deliver on promises and to be unfailingly truthful.