In a simple visit to a gelato shop this weekend, I—knowingly or unknowingly—made value statements about risk taking, friendship, childhood joy, keeping promises, and childhood diligence. While we all can recognize that the overtly important choices of life are based on values, the everyday choices of life are also informed by our priorities and values. We know what we value because we spend our money, our energy, and our time on these things.
The same is true in business, including the sector that consumes a good deal of my attention: nonprofit business. Read more about choosing gelato and the value of values.