As some of you know, as part of my responsibilities at Tyndale House Publishers I am the brand director for the Life Application Study Bible and I’m leading the marketing campaign for the new edition, to be released in September. To capture the breadth of this Bible’s appeal for all ages, traditions, translations, cultures, and personal circumstances, the campaign is titled “For All Times.” We’re working with a wonderful brand and creative agency, Ox Creative, on many elements, including this initial Original Short Film that uses a race motif to capture the ubiquitous impact of the Bible throughout life. It is 4 minutes. Take a look, and then please share it. We already have nearly 10,000 YouTube views, and we’re hoping for thousands more.