Category Archives: Business growth

Values are the foundation of brands that have enduring success

A genuine brand is the public replica of private values. As individuals we learn to trust others when the fundamental values we hold sync with theirs. But when that trust breaks down, we question, and often limit, the relationship. Similarly, … Continue reading

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The value of a strong master brand in the digital age

Creating and presenting a strong brand is all about establishing value.This is especially true if you are selling direct to consumers. If you have been dealing primarily with distributors or retailers, your brand is important–but to a lesser degree. As … Continue reading

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Why worthy charities frequently stumble and fall

A group of our friends led a wonderful start-up that was trying to bring new perspectives to the environmental cause and reach faith-based constituencies who were not traditional supporters of these concerns. They had the plan worked out on paper, … Continue reading

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Building Organizational Trust in an Age of Cynicism

In times of change, the last thing you need to experience—as an employee, a colleague, a corporate leader, or a customer—is the discovery that trust has been violated. Does any of this sound familiar? A person, group or organization has … Continue reading

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Six New Business Trends

It’s always good sport to observe and predict trends in business and culture, and then look back in a year and two to see how it went! Here are 6 trends I’ve been reading about: 1. Millennials welcome Generation Z … Continue reading

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