Category Archives: Communications

The value of a strong master brand in the digital age

Creating and presenting a strong brand is all about establishing value.This is especially true if you are selling direct to consumers. If you have been dealing primarily with distributors or retailers, your brand is important–but to a lesser degree. As … Continue reading

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The 7 C’s of Successful Communication

Communicating is simple. Right? Well, moving your lips may be easy, but effective communication can be mind-numbingly difficult. Even in friendships and marriages. Tough to get it right politics and religion. And yes, the right communication mix and messages are … Continue reading

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Six New Business Trends

It’s always good sport to observe and predict trends in business and culture, and then look back in a year and two to see how it went! Here are 6 trends I’ve been reading about: 1. Millennials welcome Generation Z … Continue reading

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Autopsy Abuse Gets Personal

When race car driver Kevin Ward Jr. was run over and killed by NASCAR star Tony Stewart on a track in upstate NY Saturday, we saw self-destructive machismo at its worst.  Many think Steward didn’t try very hard to stay clear … Continue reading

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Shame on you, Ann Coulter

I frequently agree with Ann Coulter’s political commentary, although more often than not I’m put off by her acerbic, often cruel, manner.  I don’t appreciate cruelty and personal attacks from the right any more than I do from the left. However, I’m … Continue reading

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“Your young men shall see visions”: The importance of organizational vision

If you are an organizational leader, do you have a vision? Is your organization focused on a clear and broadly understood vision of your corporate purpose and future? “If there is no vision,” a 1599 version of Proverbs 29:18 reads, … Continue reading

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7 Reasons NonProfits Flounder or Fail

By Jim Jewell A group of my friends led a wonderful start-up that was trying to bring new perspectives to a worthy cause, to reach faith-based constituencies who were not traditional supporters of environmental concerns.  They had the plan worked … Continue reading

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7 Disciplines of Highly Successful Charities

How to build the trust that fuels program growth By Jim Jewell In the last year, some two thirds of Americans responded to appeals from charities for support of projects to meet human needs, create new initiatives, advance faith, and … Continue reading

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Vision Problems: 6 causes of World Vision’s PR debacle

World Vision, the giant international Christian relief and development organization, made two announcements last week. I was shocked and disappointed by both. The nature of my alarm was somewhat different than what I’m reading among my friends who share my … Continue reading

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“Your young men shall see visions”: the importance of nonprofit vision

“If there is no vision,” a 1599 version of Proverbs 29:18 reads, “the people decay.” Without a vision, missions can stagnate or waste away. A vision is an answer to the question: “What can and should we accomplish?” My post … Continue reading

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