Category Archives: Public relations

“Your young men shall see visions”: The importance of organizational vision

If you are an organizational leader, do you have a vision? Is your organization focused on a clear and broadly understood vision of your corporate purpose and future? “If there is no vision,” a 1599 version of Proverbs 29:18 reads, … Continue reading

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7 Reasons NonProfits Flounder or Fail

By Jim Jewell A group of my friends led a wonderful start-up that was trying to bring new perspectives to a worthy cause, to reach faith-based constituencies who were not traditional supporters of environmental concerns.  They had the plan worked … Continue reading

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7 Disciplines of Highly Successful Charities

How to build the trust that fuels program growth By Jim Jewell In the last year, some two thirds of Americans responded to appeals from charities for support of projects to meet human needs, create new initiatives, advance faith, and … Continue reading

Posted in Communications, Compassion Ministries, International aid, Jim Jewell, Nonprofit organizations, PR secrets, Public relations, Values | Tagged , , | Leave a comment

Vision Problems: 6 causes of World Vision’s PR debacle

World Vision, the giant international Christian relief and development organization, made two announcements last week. I was shocked and disappointed by both. The nature of my alarm was somewhat different than what I’m reading among my friends who share my … Continue reading

Posted in Christianity, Church and State, Communications, Culture, Ethics, Evangelicals, Homosexual Issues, International aid, Jim Jewell, Leaders, Nonprofit organizations, Public relations | Tagged , , , , , | 1 Comment

A Colson Memory on a Sad Day for the Christian World

The passing of the man I consider the most influential evangelical of our generation, Chuck Colson, brought to mind a flood of memories from my days as his chief of staff and in other positions at Prison Fellowship Ministries from … Continue reading

Posted in Christianity, Communications, Evangelicals, Jim Jewell, Leaders, Politics, Public relations | Tagged , , | 1 Comment

PR Tip: Getting Your Research Results Noticed by Media

Releasing interesting research results, such as a compelling national poll, has always been a good way to get media coverage. The Spin Within offers three tips to get your research noticed and published by reporters. Top line: 1) A picture … Continue reading

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Brand Is What Brand Does

Fascinating article on brand and brand consistency by Edward Boches at Creativity Unbound. Boches writes: “I’m not sure consistency – at least in terms of messages and a look – even matters anymore. It’s more important to be present, visible, … Continue reading

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7 Branding Mistakes to Avoid

Here are some good tips from Mickie Kennedy at eReleases on seven branding mistakes to avoid: 1. Trying to be all things to all people 2. Not giving the brand time to develop 3. Restricting your potential for growth 4. … Continue reading

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Top 10 PR Secrets for Non-Profits: #10 Never Give Up

When you engage in public relations as a non-profit organization, every move must be strategic and thoughtful. The road to visibility can be long and arduous, and there is nothing more important than your integrity and your reputation. For more … Continue reading

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Top Ten PR Secrets for Non-profit Organizations: #9 Work Like You Know It’s the 21st Century

When you engage in public relations as a non-profit organization, every move must be strategic and thoughtful. The road to visibility can be long and arduous, and there is nothing more important than your integrity and your reputation. For more … Continue reading

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