Category Archives: PR secrets

“Your young men shall see visions”: The importance of organizational vision

If you are an organizational leader, do you have a vision? Is your organization focused on a clear and broadly understood vision of your corporate purpose and future? “If there is no vision,” a 1599 version of Proverbs 29:18 reads, … Continue reading

Posted in Communications, Jim Jewell, Nonprofit organizations, PR secrets, Public relations, Values | Tagged , , | Leave a comment

7 Reasons NonProfits Flounder or Fail

By Jim Jewell A group of my friends led a wonderful start-up that was trying to bring new perspectives to a worthy cause, to reach faith-based constituencies who were not traditional supporters of environmental concerns.  They had the plan worked … Continue reading

Posted in Environment, Jim Jewell, Nonprofit organizations, PR secrets, Public relations, Values | Tagged , , | Leave a comment

7 Disciplines of Highly Successful Charities

How to build the trust that fuels program growth By Jim Jewell In the last year, some two thirds of Americans responded to appeals from charities for support of projects to meet human needs, create new initiatives, advance faith, and … Continue reading

Posted in Communications, Compassion Ministries, International aid, Jim Jewell, Nonprofit organizations, PR secrets, Public relations, Values | Tagged , , | Leave a comment

Public relations helps you stay in the public eye during tough times

If you’ve been a regular reader of this blog you have probably noticed that it is part of a larger effort, a public relations firm called Rooftop MediaWorks. While we often write about our clients on the blog, we only … Continue reading

Posted in Communications, Jim Jewell, PR secrets | Tagged , , , | Leave a comment

10 Stories to Chew on This Weekend: Fewer young Democrats, miner and mistress in hot water, some Christians undermining faith in mosque debate, and more

1.   Beyond the Obama Swoon: Fewer young voters see themselves as Democrats.  Though many students are liberals on social issues, the economic reality of a weak job market has taken a toll on their loyalties: far fewer 18- to 29-year-olds … Continue reading

Posted in Christianity, Democrats, Evangelicals, International aid, Jim Jewell, Politics, PR secrets, Sports | Tagged , , , , , , , | Leave a comment

Top 10 PR Secrets for Non-Profits: #10 Never Give Up

When you engage in public relations as a non-profit organization, every move must be strategic and thoughtful. The road to visibility can be long and arduous, and there is nothing more important than your integrity and your reputation. For more … Continue reading

Posted in Communications, Jim Jewell, PR secrets, Public relations | Tagged | Leave a comment

Top Ten PR Secrets for Non-profit Organizations: #9 Work Like You Know It’s the 21st Century

When you engage in public relations as a non-profit organization, every move must be strategic and thoughtful. The road to visibility can be long and arduous, and there is nothing more important than your integrity and your reputation. For more … Continue reading

Posted in Communications, Jim Jewell, PR secrets, Public relations | Tagged , | Leave a comment

Top Ten PR Secrets for Non-Profits: # 8 Ask the Questions, So What?, Who Cares?

#8 Answer the Questions: So What? and Who Cares? I remember an alternately cruel and humorous shout that we used in high school (although I don’t recall exactly how we used it) to put down another group. We yelled in … Continue reading

Posted in Communications, Jim Jewell, PR secrets, Public relations | Tagged , | Leave a comment

First Ten PR Secrets for Non-profits: #7 Go Deep

When you engage in public relations as a non-profit organization, every move must be strategic and thoughtful. The road to visibility can be long and arduous, and there is nothing more important than your integrity and your reputation. For more … Continue reading

Posted in Communications, PR secrets, Public relations | Tagged , , | Leave a comment

First Ten PR Secrets for Non-profits: #6 Tell A Story

When you engage in public relations as a non-profit organization, every move must be strategic and thoughtful. The road to visibility can be long and arduous, and there is nothing more important than your integrity and your reputation. For more … Continue reading

Posted in Communications, Jim Jewell, PR secrets, Public relations | Tagged , , | Leave a comment