Tag Archives: branding

The Third Post: Fresh Christian journalism or just a new platform?

Skye Jethani, managing editor of Leadership Journal, has been announcing a new online portal, The Third Post (T3P), which will include content to advance the formation of a Christian worldview among the next generation, free from polarizing political rhetoric, and … Continue reading

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Brand Is What Brand Does

Fascinating article on brand and brand consistency by Edward Boches at Creativity Unbound. Boches writes: “I’m not sure consistency – at least in terms of messages and a look – even matters anymore. It’s more important to be present, visible, … Continue reading

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7 Branding Mistakes to Avoid

Here are some good tips from Mickie Kennedy at eReleases on seven branding mistakes to avoid: 1. Trying to be all things to all people 2. Not giving the brand time to develop 3. Restricting your potential for growth 4. … Continue reading

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Top Ten PR Secrets for Non-Profits: # 8 Ask the Questions, So What?, Who Cares?

#8 Answer the Questions: So What? and Who Cares? I remember an alternately cruel and humorous shout that we used in high school (although I don’t recall exactly how we used it) to put down another group. We yelled in … Continue reading

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First Ten PR Secrets for Non-profits: #7 Go Deep

When you engage in public relations as a non-profit organization, every move must be strategic and thoughtful. The road to visibility can be long and arduous, and there is nothing more important than your integrity and your reputation. For more … Continue reading

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First Ten PR Secrets for Non-profits: #6 Tell A Story

When you engage in public relations as a non-profit organization, every move must be strategic and thoughtful. The road to visibility can be long and arduous, and there is nothing more important than your integrity and your reputation. For more … Continue reading

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Public Relations in the Age of the Sound Bite

PR tips: “[Don’t use ‘bizspeak’ in interviews]. Rightsize your paradigm-shifting, outside-the-box thinking on your owntime. Unless you’re talking to a trade magazine or some kind of technical publication, stay away from any type of BizSpeak. Take into consideration what the … Continue reading

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The First Ten PR Secrets for Non-Profits

When you engage in public relations as a non-profit organization, every move must be strategic and thoughtful. The road to visibility can be long and arduous, and there is nothing more important than your reputation. For more than three decades, … Continue reading

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reinventing. regularity.

The most important thing you need to know about communicating publicly is that everything has changed while the important matters are entirely the same. Let me explain. The ways people receive news and information and the ways they interact have … Continue reading

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emerge. thrive. create. impact.

Rooftop Linkage A New Campaign As we complete summer 2009, we are launching a new campaign to present the spirit and vision of Rooftop, based on the values and passions of many terrific clients we’ve been privileged to serve over … Continue reading

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