Tag Archives: communications

Communicating about a day of crisis in Israel

This was my first crisis at the International Fellowship of Christians and Jews (IFCJ), although because most of our work is in Middle East, we didn’t call this one a crisis internally, just a “high alert.”  The news came across the … Continue reading

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Public relations helps you stay in the public eye during tough times

If you’ve been a regular reader of this blog you have probably noticed that it is part of a larger effort, a public relations firm called Rooftop MediaWorks. While we often write about our clients on the blog, we only … Continue reading

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Words to avoid in the New Year: ‘I’m just sayin,’ there may be a ‘back story’ to this ‘a-ha moment’ that will go ‘viral’

I love the list of words that, presented as “Lake Superior State University’s 36th annual List of Words Banished from the Queen’s English for Mis-use, Over-use and General Uselessness.” VIRAL “Often used to describe the spreading of items on the … Continue reading

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The Third Post: Fresh Christian journalism or just a new platform?

Skye Jethani, managing editor of Leadership Journal, has been announcing a new online portal, The Third Post (T3P), which will include content to advance the formation of a Christian worldview among the next generation, free from polarizing political rhetoric, and … Continue reading

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PR Tip: Getting Your Research Results Noticed by Media

Releasing interesting research results, such as a compelling national poll, has always been a good way to get media coverage. The Spin Within offers three tips to get your research noticed and published by reporters. Top line: 1) A picture … Continue reading

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Time Out for Bad Behavior? A Balanced Analysis of ClimateGate

As climate change skeptics yearn to make bad behavior by some scientists into ClimateGate, and climate change pessimists try to look the other way in the face of bad publicity, my friend and colleague Rusty Pritchard, the president of Flourish(and … Continue reading

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Creative Wisdom for New and Enduring Challenges

Rooftop has completed work on a two year project and is now exploring new client opportunities. Let us tell you a little about our firm. Rooftop MediaWorks is a specialized public relations firm offering high-quality public relations counsel and service … Continue reading

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Green Evangelicals No One’s Political Patsy: My Op-ed in the Atlanta Journal-Constitution

Those of you who have read my material over the last year know that our Rooftop MediaWorks has been handling communications for the national Evangelical Climate Initiative. And during the last six months, I have been serving as Campaign Director … Continue reading

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Michael Gerson Both a Great Writer and a Man of Stellar Character

I know former Bush chief speech writer Michael Gerson well. He was on my staff (I was the chairman’s chief of staff at Prison Fellowship when we hired Gerson out of Wheaton to write for Chuck Colson), and his exquisite … Continue reading

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